Sports for Social Impact

On May 28, 2024, Ofir Haim, coach of Israel’s under-18 national football team, met with dozens of social-educational sports coaches to share his insights and experiences. The event was part of the Sports for Social Impact (SSI) program, directed by the Azrieli Foundation.

Haim, known for his ability to motivate players individually, emphasized the importance of understanding each child’s unique world. “For me as a coach, every child is a whole world,” he stated, setting the tone for the meeting.

The coach opened with his personal journey, particularly the challenges and growth he experienced raising his son Or, who is on the autism spectrum. “At first, I felt like I was being punished, but Or made me understand that he was a gift to me,” Haim shared, highlighting how this experience transformed his approach to coaching.

Patience emerged as a central theme in Haim’s talk. “The most important thing I learned from my son Or is patience. Most of the time I experienced disappointments with him, and patience is what makes the difference,” he explained. This lesson, he noted, has profoundly influenced his coaching style.

Haim stressed the importance of building personal connections with players. He described investing countless hours in individual meetings to understand his players deeply, believing that these relationships are key to bringing out their best performance on the pitch.

Coach Haim also emphasized the value of hard work over luck. “As a player, at first, I thought that if the ball hits the crossbar, ‘I have no luck,'” he recalled. “At one point, I realized that I just need to work harder. The investment and hard work made me understand that it’s not luck but a matter of hard work and ability.”

In his concluding remarks, Haim encouraged the coaches to find joy in their work despite its challenges. “The work you do in your organizations is very hard, but you can also get much satisfaction from it,” he said. He advised adapting goals to individual needs, particularly for children who are harder to reach.

The meeting, attended by coaches from 31 organizations within the “Coalition for Sports for Social Impact,” was well-received. Hila Gabai, Director of the SSI program at the Azrieli Foundation, summed up the event: “Ofir Haim is an inspiration to all of us with the way he touches every child and with his positive approach to coaching.”

The Azrieli Foundation’s Coalition for Sports for Social Impact held its first meeting of 2024, hosted by the Israeli Association of Community Centers and Value Sports. The meeting was attended by 40 of Israel’s leading figures in the field of Sports for Social Impact.

The meeting focused on partnerships and collaboration. The centerpiece of the meeting was a workshop titled “Key Issues in Partnership Management,” led by Dr. Tami Rubel Lipshitz, a psychologist, researcher, and organizational consultant from the Hebrew University of Jerusalem.

In the workshop, Dr. Lipshitz presented partnerships between organizations as a spectrum of possibilities, ranging from basic resource sharing to strategic partnerships. She emphasized several key issues for successful collaboration, such as: Alignment of expectations, gradual trust building and fit between organizational cultures.

After the workshop, coalition members divided into four working groups, which will serve as the basis for future collaborations. The working groups focus on the coalition’s key areas of focus:

• Empowering girls and women
• Working with at-risk youth and in the social-geographic periphery
• Building a shared society
• Working with special populations

The meeting laid the foundation for significant collaborations between social sport organizations in Israel. The working groups were created to allow coalition members to work together on shared projects, share information and knowledge, and advance their shared goals.

The Social Sport Coalition is a leading organization in the field of social sport in Israel. The coalition is committed to providing professional support, training, enrichment, and a platform for collaboration to help member organizations achieve their goals, maximize their potential, and expand and deepen their positive impact on individuals and society.

The Social Sport Coalition hosts a variety of meetings throughout the year for management-level staff of member organizations, as well as specialized meetings for other roles, such as coaches and trainers.

Immediately after Operation Iron Swords began, both the Azrieli Foundation Israel and the Azrieli Foundation Canada, granted 40 million NIS of emergency support to NGOs and various organizations in Israel that support soldiers, as well as medical and psychological support to the victims and their families.

Some of the grant recipients include: Soroka hospital, Barzilai hospital, Shneider hospital, Asaf Harofe hospital, and Hadassa; Natal, Eran, IDF Widows and Orphans Organization, The Association for Israel’s Soldiers, Zaka, United Hatzalah, Mada and more.

Danna Azrieli, Chair of the Azrieli Foundation Israel stated: “During these tough and sad times, we are witnessing the people of Israel at their best and finest hour, with much will to provide immediate assistance to civilians and soldiers on the front lines. The unity and cohesiveness of the citizens of Israel along with the support for our fighting forces are critical and we are fully supporting them”.

A portion of the grants were given to NGOs active in the field of sport as a tool for social impact, with an emphasis on programs for evacuees from the Gaza Envelope and the northern border. In the photo – an activity for evacuees from from Kibutz Zikim, operated by Ziv Neurim.

More information about the grants can be found in this article.

The Azrieli Foundation Prize for Outstanding Social Coaches 2023

The Azrieli Foundation celebrated, on February 20, 2024, the inaugural award ceremony of the Azrieli Foundation Prize for Outstanding Social Coaches for 2023. This unique prize aims to advance sports as a social tool, recognizing the role of sports and physical activity in enhancing mental resilience, fostering equal opportunities, and strengthening Israeli society. Cash prizes were awarded to five outstanding winners out of dozens of candidates from 17 different sports fields at the event.

The judging panel consists of key figures from the Israeli sports community and top-performing athletes across various sports:

• Arik Ze’evi – Former judoka, Olympic medalist, and Founder of the Israeli Foundation for Olympic Excellence.
• Karin Sendel – Former Captain of Israel’s National Women’s Team and head of the Israeli football players’ organization.
• Moran Samuel – Israeli Paralympic athlete, silver and bronze medalist, World Champion in rowing.
• Bracha “Beatie” Deutsch – Israeli marathon and half marathon champion
• Danny Hakim – Founder of Sports for Social Change and Director of Azrieli Foundation Canada.
• Sabine Hojirat – Director of Planning and Strategy and gender researcher.
• Amir Menachem – Founder and CEO of Five Fingers Movement.

Member of Knesset Simon Davidson, Chairman of the Knesset’s Sports Committee, delivered a greeting.

Danna Azrieli, Chairman of the Azrieli Foundation Israel and the Azrieli Group:

“I am thrilled to be present at the first Azrieli Foundation Award Ceremony for Outstanding Social Coaches, as part of our “Sports for Social Impact” program. This award reflects our belief in the power of sports to promote positive social change in Israel. Especially in these challenging times, it is important to recognize and thank the dedicated NGOs and coaches who work tirelessly, supporting and assisting affected communities, to bolster resilience and strengthen society”.

2023 Azrieli Foundation Prize for Outstanding Social Coaches winners:

• In the Cross-Sector Collaboration Category: Dekel Noy won for her exceptional activities promoting shared living in Israeli society through Judo.
• In the Children and Youth at Risk Category: Amir Sorsky from ”HaGal Sheli- Catching the Wave of Life” association won for his significant contribution to strengthening mental resilience and empowerment among children and youth at risk through surfing.
• In the Female Empowerment Category: Revital Ben Moshe from the “Haredim Laketzev” association won for her groundbreaking work in promoting gender equality and empowering women in the Haredi community through sports.
• In the Special Populations Category: Ella Matzkin from the “ILAN” Israel Parasport Center won for her dedication to promoting sports among people with disabilities through archery.
• In the Promising Coach of the Year category: Ania Povnitsa from the “Bartali Youth in Movement” association won for her contribution to promoting at-risk youth through cycling.
• A special recognition award was given for the “Community Shield” program, a collaboration between the following associations: “Hachaluz”, “Israeli Association of Community Centers”, and the “Hapoel Center”.

In August 2022, an eight-day summer sports camp took place for Jewish and Bedouin girls ages 13-16, with 42 girls from around the country participating (including 24 Bedouin and 18 Jewish girls).

The camp, which was held in Kfar Silver, allowed the girls to forge bonds through sports and shared dormitory lodgings. The connection was followed up by a reunion, which included the girls’ parents in the hope of strengthening the bond between the girls and expanding the impact created to other circles. The meeting took place in the village of Abu Queider, the home of most of the Bedouin teens who took part in the camp, and included a tour of the village, the sharing of post-camp experiences by the girls, lunch, and a sports activity. It was the first time the Jewish girls visited an unrecognized Bedouin village and a first time the Bedouin girls hosted Jewish friends. This event enabled a face-to-face meeting of the families, and the strengthening and expansion of the bonds between the girls and their communities.

In light of the success of this program, another summer camp will be held this year in the same format, with the participation of around 50 girls. This year, the camp will again be operated by “Kadima Mada”, the representative in Israel of World ORT.